Free tool. WhatsApp API cost calculator (UAE)
Meta charges businesses per template message they start, by category and by the customer's country. Enter how many marketing, utility and authentication messages you send to UAE numbers each month to see the cost in AED. Replies inside a conversation the customer started are free.
Confirmations, reminders, order and payment updates
One-time passwords and login codes
WhatsApp messages a month, including VAT
AED 566.16
- Marketing
- AED 366.40
- Utility
- AED 172.80
- Authentication
- AED 0.00
- Before VAT
- AED 539.20
- VAT 5%
- AED 26.96
- Replies to customers who wrote first
- Free
The UAE rates used
- 01
Marketing: AED 0.1832 a message
- 02
Utility: AED 0.0576 a message
- 03
Authentication: AED 0.0576 a message
- 04
Customer-started conversations: free replies for 24 hours
- 05
Rates as published for 1 July 2026, before 5% VAT; you can change them in the calculator
What counts as which
- 01
Marketing: offers, announcements, reactivation — only to customers who opted in
- 02
Utility: confirmations, reminders, order and payment updates
- 03
Authentication: one-time passwords and login codes
Sources
An estimate from the published rules as of October 2026, not legal, tax or financial advice.
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