The new procurement gate for any company in Dubai government projects.
The Dubai AI Seal is a Dubai Future Foundation certification programme that signals an organization's AI maturity and responsible-adoption stance. Mandatory for any company in Dubai government projects, the Seal is structured in four tiers — Emerging (E), Scaling (S), Established (E2), Sustainable (S2) — and is rapidly becoming a private-sector procurement signal as well.
Dubai Future Foundation and Dubai Department of Finance are pushing government entities to restrict AI contracts to AI-Seal-certified suppliers. For any business that bids into Dubai government work — directly or as a sub-supplier — the Seal is no longer optional.
On the private side, the Seal does what ISO certifications do for other industries: it signals operating maturity at a glance, without the buyer having to audit you. In a market where governance is the main differentiator, that signal compounds quickly.
Emerging (E): organizations beginning their AI journey. Lowest bar; foundational policy stack and ethical-use commitments.
Scaling (S): organizations actively deploying AI across functions. Demands documented governance and accountability.
Established (E2): organizations with mature AI operations. Demands measurable outcomes and a defensible audit trail.
Sustainable (S2): organizations operating AI at scale with explicit responsibility, equity, and longevity commitments.
We will only target the tier you can credibly defend. Targeting too high creates submission failure; too low creates a future re-application.
1. Eligibility + tier-fit assessment (we run this in Week 1 of the sprint).
2. Evidence pack: policy stack, model + dataset inventory, training records, vendor due diligence, audit-trail samples.
3. Bilingual EN/AR documentation where required.
4. Submission via the Dubai Future Foundation portal.
5. Reviewer Q&A — additional information requests, clarifications.
6. Certification decision (typically 4–10 weeks post-submission depending on tier and queue).
Get your AI service documentation, evidence, and governance in order before you submit for the Dubai AI Seal.
Before you spend on AI, get a governed plan: where it pays off, where the data risk sits, and what to build first.
The whole functional AI layer for one UAE vertical — automation, knowledge, dashboard, approvals, and governance — built as one system, not five disconnected tools.
Build logs, working systems, and field notes from running a portfolio of AI ventures. Sent weekly, never more.